I am not loyal to one particular scope brand. However, I do buy the better brand scopes on the market; Leupold VXIII, Burris, Bushnell Elite, Nikon Monarch.
I have the following Burris scopes on these rifles: Burris 4x16 Black Diamond on a Weatherby 30-378, 4x16 Signature on a Kimber 22-250, 3x9 Fullfield II on a Winchester .308, and a 4x16 Signature on Remington .223 VSSF.
On one of the 4x16's, the reset to zero on the elevation won't move. I defaced the knob somewhat trying to rotate it. However, I consider the the optics to be top notch. Other than the above problem, has been a good scope. The Black Diamond has been totally reliable. The optics are first rate. Like one of the above posts, it too has a jagged edge on the inside that borders the lens. It does not interfere with anything, but, for that kind of money, the inside of the scope should be finished off as well.
Graybeard and some of the other members turned me on to the Bushnell 4200 scopes. I believe that for the money, the Bushnell 4200 Elite is one tough scope to beat. The optics don't seem to take a back seat to any scope at or near the price, good fit and finish inside and out, everything WORKS.
While I think Burris makes a decent product, I believe there is better for the money.
Rojo