A reason for differing lengths (assembled overall length, not just the case) is the differing ogive, or curve of the bullet. A long gentle curve will not reach the rifling as soon, a blunter curve will, and needs to be set back into the case further. You do not want to jam a bullet into the rifling when you chamber the round. Many say it should just gently touch, or be a hair short of touching. One way is to seat a test cartridge (empty) with the bullet long, smoke the bullet with a candle or magic marker and attempt to chamber it. If the rifling marks it before it's chambered fully, reseat it deeper until it will chamber and just touch or just short of that. If this length will fit your magazine, it should be a good length (with that brand/weight/style of bullet).