Might be some good deals happening, with competition in the neighborhood!
We have the same thing going on here, only it's with grocery stores.
We have a long-established P&C Grocery store who pretty-much controlled the whole area and their prices are very high.
Well now there is a Super Wal Mart going up, about 6 miles down the road and P&C don't like it.
So, some competition in the area actually helps to control the prices.