I bought a Pine Ridge once. It was not a great scope, but not a bad scope - I had no problems with it. For what I paid, I didn't expect much and it was better than I anticipated. It is Cabelas cheapest line.
There have been a few discussions of Cabelas scopes on this board in the past, and some gents who worked at Cabelas and seemed very honest and knowledgeable indicated that the better grades (Alaskan Guides, etc) were indeed excellent scopes and excellent values. Can't remember how long ago it was, but maybe you can do a search and look at these posts. I have more scopes than rifles to mount them on right now, but I definitely would buy one from Cabelas. Cabelas has always treated me right if I didn't like something, and not all places will let you return a scope if you have mounted it.