IMO, Leupold, a very old and respected name, with its lifetime warranty transferable without receipt provides the best customer service in the business. Read some of the post on this forum......Many testimonies regarding Leupold customer service..... You might get a better optic, but with all things considered I'll take a Leupold most every time.
The return rate of Leupold, and Nikon or Bushnell in the lifetime warranty models are relatively low.
European Optics are quite good as well, but now, as the euro sets records against the dollar, European goods are cost prohibitive to most.