I think that Hornady has come up with a clever plan, and it might have nothing (or little) to do with benchrest shooting.
While the 6.5mm caliber has great acceptance in Europe, it is not popular here in the States. I particularly love the .260 Remington, and am surprised why it is not much more popular. And, ammo and gun makers are essentially running out of new calibers to convince us are "needed" in our arsenal. So, as for the 6.5mm, given that it is not that popular in the US, how can an ammo maker ultimately make it popular in the long term?
Let's think about it for a moment. The Benchest crowd is a unique crowd indeed. Specifically, and in part, Benchrest shooters normally do not buy factory loaded ammo. Instead, they are a meticulous bunch and usually handload by measuring each spec of grain - lol. As such, why in the world would Hornady create an alleged factory loaded "benchrest" round?
I'll tell you why I think why. I think that Hornady is probably creating a unique (if not risky) strategy. Notice that Hornady is not loading their new 6.5 with any hunting bullets.....YET. That might be because Hornady wants to creat a rep for this round as a benchrest round, and then market it to hunters (who generally are accuracy freaks.) You see, so many new "hunting cartridges" fail, or at most are marginally successful. As such, it appears that, rather than directly introducing a new "hunting" cartridge, Hornady just may be doing this indirectly by first introducing a "benchrest" cartridge.
Now, if I am correct (and we will likely never know the answer to this question), will this work? Honestly, and unfortunately for the caliber, I don't think so.
Zachary