I have it on good authority, that it's is not that Remington/Cerebus did not want to use the Marlin trademark "bullseye", but the trademark had to be purchased from the Kenna's, in order to use it.
You would think that something like that should be included with the sale of the company, but it was not.
Neither was the factory, or the land it sits on, included with the sale.
Go figure.