I started a health and fitness magazine in 1992, grew it over 7 years and then sold it. The magazine industry is one of the most corrupt industries there is. I would get articles submitted from "writers" for print in the magazine all the time that were so far from the truth and stretched out of proportion. I would say to the writer..."I can't print this article, it not truthful". ALL the writers would say, you want truth or to sell magazines and ad space? They all told me that I would fold very quickly if I didn't start printing the industry writer's articles. So, I wrote my own. Ended up that a nutritional article or dietary supplement article coming from a Nutritional Biochemist, not a writer, became very popular pretty fast. But I did end up getting out of the magazine industry because it just got too much. I couldn't stoop to deceiving someone out of their money. Most magazines are wolves in sheep's clothing...in my industry anyway, and are secretly owned by the large companies that head that industry. They use them as product catalogs and sales tools. AND, boy do they work!
Anyway, that is just my experience!!!! I read a lot of gun and hunting magazines and like a lot of them. I just don't run out and get a product that I read about until I do a little homework.
These forums are a great place to do that homework and get some real world experiences.