I think for many of us this is the 1st year, it just came out(spring/summer 2008). I bought 3 containers at the $30 price, gave one away. I worked up a load & shot 5 deer & have 1/2 or less in one & 1 full container. I did see where Natchez or Midsouth SS had it on sale very recently for $25 or so a container. I'll just use my stock next Fall.