A friend and ran all over the country and put about a 100 miles on looking for .380 ammunition. He was looking for the new load that Hornady is advertising but not stock at the shops yet. I took my buddy into an outdoor sporting goods store, which my friend described as the real thing, friend service, good advice, and a positive attitude.
He bought a couple boxes of Barnes bullets and I purchased some minor item. But the friendly clerk told us that he was able to stock 9mm, 40 Cal., and 45 but he had a hard time getting .380 ammo. He said in the past he just stocked enough to keep but with a low demand for it. .380, along with 32 ACP, was low demand items. He had been selling .380 stock that had not moved in years.
He felt the low passed demand for it affected current product.