I enjoy reading FFG, I think it is about the best mag out there for the "average Joe". The article in question was NOT a product review by magazine staff; it was a submitted and printed article. To me, it was an honest appraisal. The fellow wanted a simple, light rifle to carry, bought a youth .243, discovered the stock was too short, bought an adult butt stock from NEF. Shoots it with open sights, at reasonable range, with adequate accuracy.
Yep, NEF runs ads in the mag, as does Marlin, and others, I'm sure. SO WHAT ! The reason they advertise in that mag, is no doubt due to demographics..the average reader of FFG is the person that NEF's appeal to..thrifty, traditional, and practical.
Geez, a product we like gets some good print, and some folks whine about it.
Go figure !!
Mark