Peak Antifreeze Support Anti-Hunters
From: SCI - SE Michigan Bowhunters Chapter
10-21-03
Peak Antifreeze Support Anti-Hunters
A member of our chapter recently bought four gallons of Peak Antifreeze. It was a good deal offering a $1 per gallon rebate. Later on, while filling out the rebate form he noticed you could either request the $4 rebate, or donate it to the American Humane Association (AHA). Upon checking out the AHA web site, here are some of the things they had to say about hunting:
*Bear baiting is an unsporting, unethical, and barbaric practice used by trophy hunters to lure bears to food to shoot them point-blank.
*As many animal advocates know, the vast majority of animals that die in these barbaric traps are used for luxury fur garments.
*American Humane opposes the hunting of any living creature for fun, trophy, or for simple sport. American Humane believes that sport hunting is a form of exploitation of animals for the entertainment of the hunter and is contrary to the values of compassion and respect for all life that inform American Humane's mission.
*American Humane considers sport hunting a violation of the inherent integrity of animals and disruptive of the natural balance of the environment through human manipulation, and calls for positive action to be taken to prevent such cruelties
Needless to say, the anti-freeze was returned to the store immediately, with an explanation to the store manager. Not only that, but this member had the good sense to call Edward Powderly (Brand Manager, PEAK Performance Products) to express his displeasure with the company's promotion.
First off, Mr. Powderly claimed that the AHA did not have a stance against hunting and that they were being confused with the HSUS... ...Then he was read the quotes from the AHA website.
Next, Mr. Powderly claimed that although they might have an anti-hunting stance that they are not actively involved in putting a stop to hunting...
...Then the numerous legislative anti-hunting bills that the AHA is actively lobbying for (per their website) was pointed out to him.
Next, Mr. Powderly claimed that the money generated from his promotion was going to be a very small amount compared to the AHA's total budget...
...To which the point was made very clear that the principle of even one penny of a hunter's money going to fund such activities is entirely unacceptable and that this practice will not be tolerated by America's sportsmen.
At that point, and running out of lame excuses, Mr. Powderly became rather smug, at one point stating that if a small group of hunters don't want to buy Peak antifreeze, that's fine... buy another brand... many of them are made by Peak and we wouldn't even know we were buying it.
It was suggested to Mr. Powderly that they be more careful who they are giving money to. He stated that this promotion was only going to last about another month and a half (until December), as if that were a good thing. Let's make it a month and a half Mr. Powderly and Peak antifreeze will not forget!
ACTION:
Peak is evidently not aware that there are millions of hunters across the country, and that we are indeed a segment of the population that requires some respect when it comes to "politically correct" promotions. We will not tolerate having our discretional expense money being turned over to those who aim to put an end to our traditional, family-oriented, hunting lifestyle, and to North America's extremely successful wildlife management system, which is primarily funded by sportsman. We need to hit them hard! Let's assure this type of "mistake" doesn't happen again. Please forward this message to all outdoor sports enthusiast on your list.
To contact Peak go to:
http://www.peakantifreeze.com/email.htm An extended list of products produced under other names by Peak include the following: (see
http://www.peakantifreeze.com )
1. Advance Antifreeze
2. All Weather Antifreeze
3. Final Charge Global Extended Life
4. Fleet Charge Antifreeze
5. Fleet Charge Pre-Mixed
6. Full Force Antifreeze
7. Peak Antifreeze
8. Peak Ready Use
9. Peak Extended Life
10. Peak RV & Marine Antifreeze
11. Peak Windshield Wash
12. Peak Ultra Melt
13. Sierra Antifreeze
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Added to this Alert by Moderator:
Peak Parent company:
Old World Industries, Inc. Company Profile:
Old World Industries is taking a progressive lead in the production of chemicals. The company is the #2 US antifreeze maker (after Honeywell, maker of Prestone) and the only vertically integrated antifreeze producer. Old World's antifreezes include Peak and Sierra (the latter is marketed to parents and pet owners as a safer alternative antifreeze), as well as private labels. Old World also makes deicers, pickup bed liners (Herculiner), windshield wiper blades (SmartBlade), and spark plugs (SplitFire). The company's chemicals unit is a leading maker of ethylene glycol (used in antifreeze), ethylene oxide, and liquid caustic soda. Chairman and CEO Tom Hurvis and Riaz Waraich own Old World.
Contact Information:
Address: 4065 Commercial Ave.
Northbrook, IL 60062
Phone: 847-559-2000
Fax: 847-559-2266
Key People:
Chairman and CEO: J. Thomas Hurvis
President: James (Jim) Bryan
CFO: Brian Schweigel
Source:
http://biz.yahoo.com/ic/47/47092.html Here's a letter that was on another forum that I sent to them to show them my disapproval...Feel free to copy and paste..
Gentlemen,
It has recently come to my attention that Peak Antifreeze is supporting the anti-hunting organization, the American Humane Association (AHA), through an optional donated rebate offer. As a concerned hunter and sportsman, I will not be buying your products until you cease supporting this organization. The principle of even one penny of a hunter's money going to fund such an organization is entirely unacceptable and this practice will not go unnoticed or be tolerated by America's sportsmen.
Please consider ceasing all support for the AHA immediately. Until you stop the support, I intend to inform everyone I can in America's hunting community of your poor decision.
Sincerely,
JP
