I think they've gotten too big for their breeches and need to be brought down a peg. They've signed the deal with Wal-Mart also on the Rifleman series of scopes. I guess with that and what Bass ProShops and Cabela's sells they don't figure they need the rest of you dealers.
I say BUY BUSHNELL!
GB
I totally agree with GB. Leupold has a very arrogant front, and for little reason. While other manufacturers are been drastically improving their products, and selling them at lower costs, Leupold has been resting on their laurels for a long time. Compared by today's standards, the Vari-X III is old and outdated - kinda like a 8 year old computer. Granted, they still work well, but, for the price, you can get a much better product - Like the Elite 4200 and Nikon Monarch. What most people don't understand is that the Vari-X III has been essentially unchanged since about 1988 - that's about 13 years. So why do the prices keep on climbing?
I would expect that Leupold is going to suffer a black eye because of this - and I hope they do. I know that there are die hard Leupold fans out there, and for those of you who are listening, just listen to this - I am a very neutral person - In fact, I own three Vari-X III scopes, all of which are Illuminated scopes, and they do work well. However, for the price, you just can't beat an Elite 4200 - and it has rainguard.
It's bad enough that Leupold is making a mint by selling old technology - now they have to make it worse by selling it at higher prices so that cry baby stores like Cabelas and Bass Pro can compete with smaller guys like theopticzone. Leupold is just shooting themselves in the foot.
Jon, I would anticipate that customers will easily be "swayed" to buy Nikons and Elites - which are better, and less expensive than the Vari-X IIIs.
Zachary
Zachary