Author Topic: Consumerism and the baby boom?  (Read 367 times)

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Offline Questor

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Consumerism and the baby boom?
« on: January 14, 2010, 10:05:49 AM »
Is there a going to be a natural decline in demand for consumer products because the boomers already have most of what they want, except for travel and the occasional replacement item? It seems that young people are the real driving force in consumerism. That's probably why so few ads are targeted at people over 55. I could be wrong, but it's just a thought that makes some sense.

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Offline 3006softpoint

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Re: Consumerism and the baby boom?
« Reply #1 on: January 14, 2010, 02:28:14 PM »
Questor :I don't know your age but I will tell you mine! I'm 40 & soon to be 41 My father and mother are in there 80s! I'm the youngest of four born from 1960 -1969! No Boomers in our family! Its like standing on the outside looking in!(At the boomer crowd) I disagree the boomers are the only people to help business heading in the right direction! Without them there would be no Walgreens,no E.D. drugs,No hoverround/Scooters! No need for Johnson & johnson! QVC, EBAY,Golf club companies ,The auto maker need them & they need the auto makers! Don't forget the banks & investment business! Bottom line I made more money & felt more job secure 10 years ago! I think I am not alone! Are benefits are less than the baby boomers had! My thinking is not with a credit card to buy things! Anyone can do that! But if everyone bucked up every thing the owned not on credit the boomers would  win! Us young people will have to work more hours and longer in order to buy and pay for consumer goods! So are cars have to last longer , Are appliances have to last longer! ECT. This could be a very volital topic & I think I summed it up ! But not without biting my tongue more than once while typing! My father inlaw was born in 1945 we get along ::)

Offline Foxxtrot

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Re: Consumerism and the baby boom?
« Reply #2 on: January 15, 2010, 01:35:45 AM »
No Boomers in are our family!


Anyway, Boomers and the Greatest Generation statistically speaking are the largest holders of wealth. But Boomers as a whole (78 million), only one third have wealth accumulation over 250,000 dollars. *Of those that have the largest savings, it is typically the older boomers (1946 - 55) that have higher savings. The rest are living paycheck to paycheck, or marginally saving for retirement while still trying to live beyond their means. This is pretty worrisome for the last two generations ( gen X  1964 - 1981and millennial1982 - 2001). Boomers are also statistically seen as the largest users of recreational drugs and this statistic increased over the last decade**.

Now most of these data sets and research is from before 2007. What does this mean? Well from 2007 to today it has been a rough ride and not to many have done well. Boomers lost a portion of wealth and will be forced to work past the age of 65. Research and questions are being asked. Some 2008 articles address these issues.

http://www.cnbc.com/id/27930612

http://www.prweb.com/releases/2008/03/prweb797724.htm

http://www.bellinvest.com/survey_2008.html

If boomers have to keep working and don't retire....then how will younger people find work? Will companies force boomers out to hire cheaper labor? What if the recession takes a second dip in 2010? IF so, what next for boomers?










*http://assets.aarp.org/rgcenter/econ/9906_do_boomers.pdf

**The National Survey on Drug Use and Health is available on the web at  http://oas.samhsa.gov/NSDUHlatest.htm.  Electronic versions of Recovery Month materials are available at  www.recoverymonth.gov.

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Offline Foxxtrot

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Re: Consumerism and the baby boom?
« Reply #3 on: January 24, 2010, 04:18:23 PM »
2010 = boomers will begin to turn 65 this year. Yikes.
“A fear of weapons is a sign of retarded sexual and emotional maturity.” Sigmund Freud

Offline Brett

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Re: Consumerism and the baby boom?
« Reply #4 on: January 24, 2010, 04:41:56 PM »
I heard or read somewhere that the Boomers were the last generation to have things better than their parent's generation.   Better standard of living, more free time, more discretionary income, better and more affordable health care, more freedom, etc.  I don't know about you folks but I sometimes worry about my kids and their kids futures.  With any luck the Good Lord will return before it gets too bad and our society implodes.     
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Offline Foxxtrot

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Re: Consumerism and the baby boom?
« Reply #5 on: January 25, 2010, 03:06:45 AM »
Well there are a good number of things to worry about. I would think just about everyone has fewer disposable dollars to spend today than three years ago. Also the idea of your home as an equity loan so to spend freely is officially over. Being a Gen X person I can tell you first hand the years 1999 - 2010 haven't been too kind to me or many people I know. The up and down of the economy had a really bad effect on most in my generation. The dot.com bubble keep many of us underemployed coming out of college (having two jobs as hiring was frozen/slowed/low salary pressure). Once hired those wages haven't risen much over the last eight years and certainly have not kept up with inflation. Then 911 occurred and another small recession in 2002 - 03. Now this recession/depression of 2008 - present has really set most of us back. If Gen X person bought a home, they are certainly underwater against that loan. Education costs in student loans are very high as overall cost have risen for any post secondary degree program. I see our spending on consumer goods falling off considerably. I believe most of the Gen X and Gen Y groups are overspent and heavily in debt. They are dependent upon their parents in some instances still for loans for cars, down payments, and monthly rents/mortgage payments. They are attempting to live like the Media tells them to live, which is pretty scary. Thankfully for my wife and I we didn't buy anything we couldn't afford and luckily we couldn't afford much this past 8 years. Should be a fun year to watch the market correct itself.
“A fear of weapons is a sign of retarded sexual and emotional maturity.” Sigmund Freud

Offline blind ear

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Re: Consumerism and the baby boom?
« Reply #6 on: January 25, 2010, 05:34:34 AM »
Shoot, we will need lots of things.  Walkers, tennis balls for the walkers. Titanium knees and hips. Life alerts and batteries for the life allerts. Hearing aids and batteries for the hearing aids. Wheelchair ramps, hover rounds and batteries for the hover rounds. And the list grows. eddie
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An economic crash like the one of the 1920s is the only thing that will get the US off of the road to Socialism that we are on and give our children a chance at a future with freedom and possibility of economic success.
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Offline MGMorden

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Re: Consumerism and the baby boom?
« Reply #7 on: January 25, 2010, 05:56:55 AM »
Consumerism feeds itself these days.  We're all guilty of it.  I see two main factors here:

1.  Nobody makes things that last anymore.  It's not the fault of the manufacturer either - it's a result of market forces.  The reality is that a $25 DVD player that you have to replace every other year sells better than a $100 one that'll last you 20 years.  The $100 one is EASILY cheaper in the long term when you factor in replacements or repairs, but the reality is that very few people do that.

Also, very connected to this situation, is the fact that the repair business is gone.  It used to be that if your TV or something broke, you called someone to fix it.  However when you compare a $15 repair to a $25 replacement (even if it is a piece of junk), people have proven time and again that they'll buy the junk replacement.  I've seen this countless times with computers.  People will throw out an entire computer and replace it due to a bad hard drive or power supply, or even worse just a corrupted Windows install that would take an afternoon's time and no actual money to fix.  Tons of equipment that works fine, or could be made to work fine with a few simple repairs, ends up in the landfill every year.

End result of all of this though is that people keep buying replacements for products that they have already bought before.

2. We've become a people of hobbyists and collectors.  Trust me, I'm probably as guilty as people can get in this area, but the reality is that we buy multiples of items we only really need a few of because we're interested in them.  I've got 40-ish guns.  To have 1 for every specific purpose, I really only need 5 (a .22LR, a centerfire, a shotgun, and a handgun).  Push come to shove, I really could get by with just the shotgun if I had to.  Computers - I really only NEED one, but I'm a hobbyist there too.  I've got 4 desktops running at home (Windows 7, Ubuntu Linux, Mac OS X, and HaikuOS), along with 4-5 more that work but aren't setup, and a laptop.  Guitars?  I've got several of those too and I really only need 1. 

As far as collectibles I've also got lots of that stuff that I don't really need.  Painted figures/statues, comic books, collectible card games, etc.

It's a trend that I'm TRYING to ween myself away from, but it's hard.  Honestly though, I really think that our economy is going to HAVE to adjust itself eventually.  The cheap imports won't last as their currency and labor prices go up, whilst our money's value comes down.  We're going to have to start making some stuff stateside again.  Other countries wont' just keep shipping us containers full of stuff to sit around and provide services to each other.  And with domestic industry coming back, prices will rise.  An economic collapse will result in some people making less money.  However, we WILL make due.  Housing cost is a reflection of local economy.  As the country as a whole makes less money the price on that will come down to match. I think we'll make it, but there's going to be a rough adjustment period until things balance out.

Offline Foxxtrot

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Re: Consumerism and the baby boom?
« Reply #8 on: January 26, 2010, 07:44:55 AM »
Well I will agree that the baby boomers are collectors of stuff as is the greatest generation. I have gone over to plenty of older peoples homes including my fathers (83) and they have triple of everything or more. I rarely meet many of my generation of friends that have two of anything except electronic gadgets and televisions. The past two generations had larger disposable incomes and cheaper goods with a lifetime to acquire all of it. I think it also has alot to do with being mobile. The past two generations didn't move regionally the way the younger generations currently do. When you move, you typically shed a great deal of possessions that are not deemed necessary. With this recession people are being forced to think about spending and what becomes "need vs. want".

Demand for global goods has dropped off significantly and though it keeps me from finding work I think Americans will be better off saving that money for retirement. 
“A fear of weapons is a sign of retarded sexual and emotional maturity.” Sigmund Freud