I am not really sure there is a right and wrong answer to this question. Personally I pick a OAL and work with powder charges first. I usually have a bullet in mind for the task at hand. It is the most expensive part of reloading and I want the bullet to perform as needed. If I can't get it to work, I then try different seating depths with the best looking powder charge. But that is me. I pick the OA length to start with by looking at seating depth of the bullet, the jump to the lands, and magazine length. I want to be close to the lands, but if the bullet is barely into the neck, I do not like it, so I seat the bullet at a decent amount of depth. I want enough bullet friction to hold the bullet well. So basically, I seat the bullet out as far as I dare and if I have to work with OAL length I start seating deeper, but after I have worked with powder charges and different powders. Changing bullets is my last resort - I picked the bullet to begin with because of it's characteristics. I built a 223 with 1 - 14" twist specifically for 40 grain boat tailed bullets, but if it did not work out, I still could shoot 50 grain bullets. I built a 22 BR with 1-8" twist for VLD bullets, 75 to 80 grains. Like I said I do not think there is any right answer, I am sure there are folks that start with a specific powder charge and vary the bullet seating with success, I just think it is more economical to vary the powder charge first because I think you will find the best load quicker that way. Good Luck and Good Shooting