I felt the focus of the project was training with a strong historical outlook.
I took the following from their frequently asked questions website: Appleseed is a program that instructs Americans on the traditional rifle marksmanship skills that have been passed down from generation to generation, along with reconnecting today's Americans with the people and events of the Founding era. Participants are taught fundamental rifle marksmanship skills that are required to allow a Rifleman to be accurate out to 500 yards, with iron sights, standard rifle and surplus ammo. This is the traditional 'Rifleman's Quarter mile', which is an uniquely American Rifleman skill, that has been part of this nation from the very first days.
Most of the instruction at an Appleseed is conducted at 25 meters, at reduced size targets to simulate 100 to 500 yards. This well proven technique allows us to concentrate on the shooter's mechanics and less time walking a range. At those locations that allow for actual distance shooting, participants are often able to see first hand that the skills that they learn at 25 meters directly apply to actual distances out to 500 yards. These foundational skills are not being passed on to future generations, and so Appleseeds are great for new or experienced shooters alike.
Why "Appleseed?"
"Appleseed" comes from Johnny Appleseed, the American folk hero who toured the country, planting appleseeds so that future generations would benefit. The Appleseed Project is designed to ensure the next generations will the benefit of the same Liberties as the generations before them.
The Appleseed Instructors will travel anywhere in the nation, bringing the proven Appleseed course, as a complete, self-contained package, to your range/club/farm, so that you and your neighbors can experience Appleseed in your back yard.
They seek to do three things: teach marksmanship and respect for the tradition of such, and to preserve the knowledge of our Revolutionary War history. That's all we're about, plain and simple. They believe that if we teach it, it'll wake our fellow Americans...and an awake America is an America that cannot be defeated. We want freedom to ring strong. We want Lady Liberty to be safe. HTH.