Well, for one thing, I'll give you an example. My son carries out of necesity. He is a Certified Executive Bodyguard and runs a security firm. He has had extensive training by the same fellow that invented the SWAT Team and still trains SWAT, FBI, CIA, Secret Service agents, Police, and military. My son owns and carries a Springfield XD .45, an XD compact 9mm and a Para Ordanance compact .45, 24 x 7. All very good guns and in no way cheap. The Para books for $1,300. Know what his main complaints are? They all feel like you're carrying a brick around in no time at all and they are not always easy to conceal. He carries Kel Tecs when the others just aren't practical. I've a friend that owns a Glock and the Glock stays home more than it gets carried. Same reasons, too heavy and hard to conceal. I carry both a Kel Tec P-32 and a Kel Tec PF-9. The 9 weighs a whopping 18 ounces fully loaded 7 + 1, the P-32 half that! I carry both in holsters on my belt and they are impossible to see with just a t-shirt pulled over them. It's so thin I can even carry it in my pocket easily. They are so light you hardly feel they are there. I'll put the accuracy of the $300 PF-9 up against any more expensive semi-auto made and my son and I have shot a bunch. The PF-9 handles any brand ammo you put through it with no problems, unlike many more expensive guns that are ammo picky. THe P-32 is a great little backup to the 9. They aren't made to be pretty, though I like the looks of my 9. They are made for conceal carry by law enforcement and CCW holders. They have no edges or parts to catch on clothing when drawn. Want pretty, buy pretty, but some have a need for practical. Thats where Kel Tecs come in, they fit a need and do so very very well.