My sight-in distance depends upon the cartridge, and 25yds is a "close enough" starting point for most - but only a starting point.
Any short zero should/must be checked at the longest range expected to be shot, or the shooter may find the fallacy of reliance soley on a short-range zero.
FWIW, I zero my rifles for an indeterminite "point blank range" - a little different for each cartridge, but only a little.
I like the trajectory of whatever I'm shooting to impact a bullet no higher or lower than 3" from the bore C/L.
With most .308/.30-06 class cartridges, that usually give a Point Blank Range of abut 250-350yds.
That means, if a deer-sized animal is withing the PBR, I can center hold the animal & get a good hit.
YMMV, of course - and I have a hard time seeing something 350yds away in typical game territory.
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