crossroads, money can be made if you are very careful in selecting a bullet that can't be purchased on the mass market and still has some demand. ((An example would be a true .38 S&W lead bullet, not one made for the 38 Spc. or .357. There's still lots of those pistols around and ammo, let alone brass and bullets, is very hard to find.)) True, it will be difficult in finding this information. Just because a few of your buddies can't find a bullet they want won't give you much of a clue how many of these bullets you can sell to them, or others across the country. And you could loose big if you start making your special bullets, spend money on advertising, and then get lots of initial orders for 20 to 60 of them, and then very few orders after that. And you would be very foolish to start advertising before you have the press(s) and dies as it takes so long to get them after you place your order. I've been swaging several different sizes of bullets for over 14 years and have not seen any great demand for any of them, but I do not advertise. Frankly, my biggest money maker is lead wire. I'm able to sell it @ $2/lb plus USPS flat rate fees. Other swagers buy it, obviously. And, from what I know, if anyone ever starts selling large caliber rifle jackets or 3/4 or full length pistol jackets, they won't be able to keep up with demand, particularly if the price is sane. However, the cost to get into the jacket making business is very, very high. In conclusion, I believe bullet swaging is a very interesting hobby, but you, yourself, will have to shoot a lot to make it pay for itself. I don't know anyone in the field of "home level" bullet swaging that even comes close to making it a real wage earner job.