The ad was just on TV.
Shows a player with the verse under his eyes, might have been Tebow.
Tells you to go to 316.com, but when you go to dub dub dub 316.com some oriental stuff comes up.
Okay it was just local:
The LookUp 316 ad - which has received well over 100,000 views on YouTube and will now air on local stations in Alabama, Florida, Tennessee, Virginia and Maryland - is similar.