One place a fella can actually see a Pilot Bread Cracker in America (lower 48) without buying one is at the local foodmart, look in the refregerated section for a package of Lunchables Pizza one can see one those crackers through the packageing.
The above pictured box is pretty close to the size of a loaf of bread, a cracker = 100calories
I put 1-2 in my inside jacket pocket for a snack...try that with a slice of bread?
Kids love to pop one in the microwave with a cheese slice on top.
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They also love to toast them to bring out more of the flavor and make them crunchy.