The 31 is far more than just a plinker.
Nothing wrong with a Glenfield (Marlin) either (sold by places like JC Penny, Cotters, Montgomery Wards as Western Field, etc). For the most part firearms were just better made back then than they are today, so I'm surprised when they are not scarfed up fast. I shot the barrel out of my Winchester 1906 (c. 1914) and relined it twice before it started spiltting lead and I had to retire it, and the 1890 (c. 1901) was on its third liner.
There were a lot of "store brand" firearms back then, especially 22 rifles, but "hardware store" rifles and shotguns had been popular going back well into the 1800's. Sears, Western Auto and Western Field were probably the biggest purveyors of the store brand 22's, and between them with models from almost every well known firearm maker. Conspicuously missing from the list of them though is Remington. Guess they didn't want to sell even more of their rifles. Maybe they thought it was "cheapening them" with off names, but the other big name makers didn't turn the extra business down.