Back in the old days of the early 1970s, I worked with three guys at IBM, Sherman, Tex. The three had bribed their wives into a hunt in Canada for moose, bear, and one other species, but I don't remember what. They talked about it every day at lunch for months, and about the rifles NEEDED for such a hunt. One used a 300 Win.Mag., one a 458 Win.Mag., and the and the other guy used a custom 30-06. All three had custom ammo loaded by someone in Dallas, Tx. cause by golly they were goin to CANADA! And big guns were needed in CANADA.
Well the big trip came in finally, and this is what they said happened on the trip. They flew up to Canada, then got on a small plane and flew to a camp, and then got on horses, and followed an old guide (wearing an equally old hat), with packers to a base camp.
They were sitting around the fire the first night "ruffin it" leaned up against their saddles and talkin, when the issue of gun CONVENIENTLY calibers came up. Everyone gave their analogy of what, and why, they brought what they brought and one of them asked the old guide what he used. He reached behind him, and pulled out an old, and very used, Model 94 Winchester in 3030. It had been carried in a saddle scabbard for so long, a 1" strap had almost worn thru a place on the forearm. The stock had been broken at the tang, and was wrapped in wire, and then wet rawhide.
Toward the end of the trip, a couple of tags weren't filled, and they asked the old man if he could fill them for them. He agreed, and when he was offered any one of their rifles he just said: No, I'll use mine. It's worked for 50 years, and it'll work this time. And it did. He was offered a new rifle as a tip, and he said if it was alright with them, he'd just take the money, as he already had a rifle.
Gun rag writers have sold a lot of magazines, a lot guns, and a lot of bull over the years. I guess havin a degree in journalism, or BS, doesn't really make you an expert on guns. Just on sellin'em.