I have gravitated to Leupold scopes over the years. There's no free lunch in optics (life in general either) but for the weight, clarity, dim light capability, price, and eye relief it's hard to beat them. You can buy scopes that are tougher, with better clarity, and better in dim light but usually those scopes are heavier, have less eye relief, and/or cost more. Add to that you can order a new scope not available over the counter from the Leupold custom shop and I can see why Leupold is a leader in sales. Of the 4 Leupold scopes I own, 3 were ordered direct from the custom shop.