Not for me, but then I don't get sucked into the Outdoor Channel hype and the magazine ads.
So it's ok for you to quote ads out of Guns and Ammo praising the Remington 700, yet when it comes to optics, that all goes out the window huh?
You don't have to spend a million dollars on an optic for it to be reliable and accurate. You do however need an optic that has 3 essential features if you ever want to shoot beyond 100 yards accurately.
1.) Reliable adjustments. - If you have a scope that does not pass the box test then get rid of it. The box test is the ablility for you to shoot one round in the center. Adjust the scope 3" high and left. 6" down. 6" right. 6" up and then return all settings to zero and verifiy that the point of impact is back to the center shot.
2.) Decent glass - If you dont' have a scope with decent glass that is relatively clear then a scope is pointless.
3.) Adjustable Parralax - Most cheap scope have their parralax set for 50 or 100 yards. after that items at a longer range will start to look blurry and out of focus. If you ever want a gun to group your gun at longer ranges then the ability to dial out the parralax really improves your ability to shoot well.
I have a Bushnell Banner 6-18x50 AO (adjustable objective) my wife got me for Christmas one year. It probably costs 140.00 and it fits this criteria. Granted I've had to send the orginal scope back to Bushnell twice to get a good one BUT the final product is able to reliably shoot at long range. It's not the scope I'm currently using on my long range setup but it will preform if i need it.