Like the Commenter said, if it is a video, the purpose of which is a forced sponsored ad, I won't wait or watch.
I will turn the dial from Hannity, Limbaugh, Levin, Boortz, Beck, Ingraham, Savage, etc. when they start "hawking" their advertiser's "Life Lock", "Carbonite", "Gold Line", "Stamps dot com", and emergency food to name a few.