I like most kids growing up in the South had my share of experience with the Handi-Rifles. Good farm guns that certainly killed their fair share of snakes, squirrels, rabbit, wild dogs, opossum, etc. I often think I would like one, just because they break down, and I kinda like the single shot thing, and the reliability. I thought I wanted to get into TC's, but the more I learned the less impressed I was. It seems that of the Single Shots, the H&R has always been the work horse, quietly pulling it's share of the load without fanfare or complaint.
I would agree that to survive, they need to either drop their prices, or up their quality. With many of the crappy synthetic stocks, the "Survivor" models, etc. like they're trying to hang with the "Tacti-cool" crowd- and it's just not their specialty.
I would love to see them offer a nicer stock- Like a straight gripped stock of a decent quality, such as on the BC series, and work the multi-caliber, and rare caliber angle a bit more. There just aint much out there for .35 Whelen, .358 Winchester, .454 Casull rifle chamberings, .357 Max, .444, .445 Supermag, etc. And for crying out loud, bring back the Ejector!
To me the H&R is becoming more of a niche gun, rather than the standard issue farm gun it was in days long gone. The utilitarian buyer at large is just going to give their money for the bolt guns. Hell, that's what I'd do, if I wasn't a reloader, casting my own, and overall constantly farting around with my guns. So...I think they need to corner that niche a little harder. If my $300 bought me a BC in .454 Casull, with ejector, I would quickly be parting with some money. Instead they're about $450 right now and with extractor, which always makes me pause long enough to think of a different option.
I figger I'm just urinating into the wind here, but maybe somebody with some influence will see this thread and take it into consideration.