Never had a Winchester, never needed one and now that they have an inflated view of the worth of their latest models won't look at them either. If someone asks me about one rifle for deer, I'd probaby suggest Howa,Vanguard, Tikka, Savage, Rem SPS because if they only want/need one rifle there's no need for them to waste their money when any of these will kill deer quite effectively and economically. Can't warm up to Savage or Tikka myself, but obviously they have a following or they wouldn't be around.
It's great that we have so many accurate rifles out there to choose from.