Take an oversized soft lead bullet and slug your barrel. Then, using a set of "pin gauges", check the diameter of your cylinder throats. Ideally, they will match. Most likely, they wont. If your throats are undersized, upon firing, they will swage the bullet down to that size, allowing for a poor fit in the barrel, and hot gasses to escape around the bullets base, causing the type of leading you are experiencing. The proper cure is to have the throats opened up to match your barrels grove diameter. If your throats are oversize, then load bullets that match the throat. They will swage down to bore diameter upon firing.
It is also possible that you have a rough bore. A gunsmith with a bore scope could take a look and see. If that is the case, a return to Ruger, or fire lapping is in order. Also, it is possible that there is a constriction where the barrel screws into the frame, causing symptoms similar to under sized throats, If you push a dry patch down a clean barrel, and feel it tighten near the frame / barrel junction, then this may be the case.
Gas checks often help to reduce leading in problem guns.
You could also take a number of bullets, and remove the lube, and replace it with another type of your choice and see if the leading continues. That would help rule out the lube as the problem.
My experience is the type of leading you are getting is usually a result of undersize throats swaging the bullet down to far, and allowing gas cutting around the base. As was also noted by other posters, it is important to remove all lead from the barrel before testing, as once leading starts, it accumulates quickly, destroying accuracy, and making for harder removal. The Lewis Lead Remover works well, as does Chore Boy copper scrub pad pot cleaner, wrapped around an old cleaning brush. Don't worry about hurting your bore, as the copper is much softer then the steel used in the barrel, just be cautious of not rubbing the cleaning rod against the muzzle while scrubbing, as that will cause wear and hurt accuracy over a period of time.
Larry