When you dont reload and look at what all you have to get the numbers can get daunting. I reload for everything, a multitude of calibers have come, some gone and a bunch stayed, so Ive amortized down the equipment and supplies very well. If someone only wants to step up into the world of CF performance with one caliber, this might be it. For example, I messed about with the 22Hornet in 3 rifles over several years and over 3000 rounds to discover that my cast bullet reloads were performing very closely to the Win. 22WMR DynaPoints, and in a case lot cost my out of pocket was comparable shot to shot. Of course, if it was jacketed bullets the Maggie doesnt get into even the bottom end of Hornet territory, so the math wouldnt work. What Im saying is that for ME and my purposes, I found the tipping point in this example. Someone else, without the need or desire to reload for more calibers may decide that for the cost per shot he/she can do this new round for X number of shots before breaking even on buying all the stuff to reload the 17H up front, and the math works for them. There must be some good reasons why the 22WMR has endured, more than me must like it, and this new round can do the same if they dont price it unreasonably.