I believe we are seen as rubes. I have no way of backing that up, but experience with most business types leads me to believe that.
The purchasing manager of a large police force, however gets lots of attention. A very very high profile Sho' 'nuf operator, on contract as a factory rep will get some attention. Individual officers speaking with a multitude of voices will get attention.
How would this sound as an ad spot? After deep discussion and analysis of the needs of Mall Ninjas across this land Glock has released the new for 2014 Glock 7. The glock 7 would come with three rails one each for lights lasers and optics. Standard mag capacity would be 40 rounds with included 7 round mag for concealed carry. The gun would come with a really cool engraving from some military elite force perhaps. Add a cool finish, diamond plate? Grips du jour?
Good Christ I'm describing SIG Sauer ...
Yes, as a matter of fact Gun makers do value the opinion of the commoner[size=78%].[/size]