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“It's no surprise guns and ammunition were going to be strong in the first quarter,” said Thomas Millner, Cabela’s chief executive officer in an earnings call last Thursday. “Supply is still tight. It is still constraining ultimate demand because we simply -- in some categories, like .22-caliber ammunition, it's very, very tight.”
Ammunition manufacturers are reporting record profits and sales, with increases that number in the double and sometimes triple digits. Olin, which owns Winchester, reported last week the company’s first quarter earnings climbed 190 percent over the same period last year. Federal Premium Ammunition’s annual earnings for ammunition last year climbed 24 percent over 2011.
“Our sales are only limited by the amount we can produce,” said Joseph Rupp, Olin chairman and chief executive officer in a conference call last Friday.
Ammunition manufacturers are struggling to make enough and have hundreds of millions of dollars in backorders. They’ve added hundreds of employees and equipment and increased overtime, and, in some cases, are running factories around the clock. Producers have posted notes on all their web sites assuring customers they are working as fast as they can.
“We are producing as much as we can; much more than last year, which was a lot more than the year before. No one wants to shop more during this time than we do,” a note on Hornady’s site said.
Producers did not return repeated emails and calls.
“Manufacturers are doing what they can, but it’s not enough to keep up. It’s a supply-and-demand issue,” said Nima Samadi, a senior analyst who tracks the guns and ammunition industry at IbisWorld, a market research firm in Los Angeles.
While demand is strong, manufacturers consider it temporary and aren’t planning to build new factories or make substantial changes that would cost a lot of money and take a lot of time to train people and buy new facilities. The last “surge” in demand only lasted six quarters, and this one, though manufacturers changed their expectations in the last month, now expect demand to remain strong through the end of the year. Some even wonder if it will extend into the new year and beyond.
“I think the honest answer is,” said Millner, Cabela’s chief executive officer. “I don't know when it's going to loosen up.”
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