In today's PC age, we must be as mundane and boring as possible... So you can quit calling one your top of the line Jeep models by the term, "Cherokee"..
From now on just call them Jeep..model#1, model #2 or model #3...
Now, I could understand if the name "Cherokee" were being misused, or some kind of a mockery were being employed. but that doesn't seem to be the case.
I can recall cars which were called "American"...as in American Motors.. or Rambler American..and nobody had a cow!
I remember when Studebaker built a car they called the "Scotsman"... and we of Scottish heritage, managed to live through it !
Maybe it is time to take a deep breath..and consider the things which REALLY count !