This is the age of "gadget fascination"! Some folks seem to be mesmerized with technology and gadgets !
Just look at all the techy looking stuff packed into cars & trucks..as well as kitchens and throughout the house.
Much like big, elaborate homes with exorbitant maintenance, I think many people buy that stuff, just to impress others.
If I were to buy a new car or truck today, I would be forced to buy many things I don't even want.