I hope you guys can read this as for me it is part of a one month freebie to see if I want to spend 16.00 bucks a month for a paper and online subscription.
https://link.autonews.com/view/61e1b6a61d8afe4f8b14f7a7fpjqs.cho/7abb18bbOut of the frying pan, and into the electric truck race
Ford F-150 Lightning
The years of "employee pricing for everyone" seem approximately three lifetimes ago at this point.
The discounts were extremely popular, but they also furthered the perception that the Detroit 3 only built cars and trucks people bought because they were cheap. Over and over, executives promised to introduce models that didn't need huge incentives, only to slap huge incentives on those same vehicles a few months later because they were piling up on dealership lots. It was a damaging, predictable cycle that decimated the companies' profits and contributed to the bankruptcies of General Motors and Chrysler once the economy crumbled.
That's all changed. The microchip shortage that starved many dealers of new-vehicle inventory is a big reason, but all three companies already had overhauled their product lineups and greatly reduced their reliance on discounting since being humbled during the Great Recession.
Ford Motor Co. has been rolling out one hot seller after another lately, and it has a crucial launch just around the corner: the F-150 Lightning. The electric pickup is in enormous demand — Ford has amassed nearly 200,000 reservations — and with retail trims ranging from about $55,000 to more than $90,000, the clamor is certainly not because it's a screaming deal.
Some dealerships, knowing they have another hit on their hands and limited allocation coming, are marking up the truck's sticker price by as much as $30,000, according to owner forums. That hasn't gone over well with Ford, which is warning of potential consequences for profiteering, as explained in a Page 1 story in this week's issue.
The Lightning isn't just going up against Chevrolet and Ram, which have electric pickups of their own due out in the next two years. Ford worries that negative experiences with its dealerships could push customers to the likes of Tesla and Rivian, which don't have franchised dealer networks. One dealer told reporter Michael Martinez that markups are "brand-destroying," while another laid out the carefully considered reasons he's asking customers to pay extra.
Having too much demand is undoubtedly a better problem to have than scrambling to unload piles of inventory at fire-sale prices, and it shows how far Ford has come since the early 2000s. But it's a problem nonetheless.
At least this isn't the kind of problem they'll have to mortgage the company to solve.
— Nick Bunkley
Lucid Air EV
“In order for us to continue and continue strong, the commercial front is the reality.”
- BOLLINGER MOTORS CEO ROBERT BOLLINGER ON HIS COMPANY’S SHIFT TO THE COMMERCIAL EV BUSINESS
From “Bollinger postpones electric pickup and SUV, will focus on commercial EV fleet chassis”
In Monday's Automotive News:
Rivian assembly plant
Rivian’s ups and downs: Rivian ended last year on a high note after finally starting R1T pickup production and even making a couple (as in two) units of its RS1 SUV, one each for the CEO and CFO. At one point the electric vehicle maker’s market value soared past that of General Motors. How times change, and quickly. These days, Rivian is facing a New Year’s hangover: The extended-battery version of the R1T has been delayed. The overall production ramp-up of the standard-range pickup has been hit by the chip shortage. Also, investor Amazon (owner of 20 percent of Rivian) announced plans to buy electric vans from Stellantis. Clearly, Rivian does not have a lock on Amazon’s business. We size up the latest Rivian happenings.
Used lot Bloomberg
The upside down of sky-high used prices: Strong demand in the used-car market — and the higher price tags attached — will stick around for 2022, that much seems clear. Less clear for dealers is what comes next. What do high prices on used vehicles now mean for the retail market a few years down the road? Will owners hang on to their cars longer and depress the flow of used inventory? And what happens when prices on used vehicles fall and customers find themselves owing more on their vehicles than they're worth? Automotive News looks at the used market and what the future may hold.
2022 NACTOY winners
Ford doubles up on NACTOY awards: The compact Ford Maverick was named 2022 North American Truck of the Year while the Bronco was named Utility Vehicle of the Year, and the Honda Civic took Car of the Year honors. It’s the second-straight year Ford has earned two of the three NACTOY awards, and it marks the third win for the Civic since the awards were introduced in 1994.
Detroit auto show
Detroit auto show back on: The North American International Auto Show will take place Sept. 14-25 in downtown Detroit after being forced to cancel multiple years because of the coronavirus pandemic. Organizers have been eying September since early last year and floated the Sept. 14-25 dates as a target last month.
Aptiv acquires Wind River
Aptiv’s big deal: The automotive technology supplier has agreed to buy software firm Wind River from private equity firm TPG Capital for $4.3 billion in cash. The deal will expand Aptiv’s footprint in an area that is fast becoming the next battleground for automakers — digitalizing vehicles.
Top Five U.S. Lease Deals
MarketScan
What are the best deals nationally this week across the U.S.? Market Scan's Payment Value Index (PVI) analyzes the relationship between MSRP* and the monthly payment to determine which lease deal delivers the best "bang for the buck.” For more information, visit
www.marketscan.com.
Crossover/SUV
PVI Year Make Model Average MSRP* Average Best Payment
91.22 2021 HONDA PASSPORT $39,566.43 $392.29
91.05 2022 KIA NIRO PLUG-IN HYBRID $34,331.67 $344.01
90.84 2022 MITSUBISHI OUTLANDER PHEV $40,356.67 $412.37
90.10 2021 JEEP GRAND CHEROKEE $48,885.48 $542.21
89.90 2022 HONDA PILOT $44,261.92 $486.32
Van
PVI Year Make Model Average MSRP* Average Best Payment
87.75 2022 HONDA ODYSSEY $40,817.00 $525.95
87.63 2022 CHRYSLER PACIFICA $49,037.73 $628.56
86.95 2022 KIA CARNIVAL $39,375.00 $534.43
86.84 2022 TOYOTA SIENNA $44,493.33 $610.17
86.51 2021 HONDA ODYSSEY $40,327.00 $564.10
Hatchback
PVI Year Make Model Average MSRP* Average Best Payment
91.84 2021 HONDA CIVIC TYPE R $41,940.00 $392.92
89.07 2022 HONDA CIVIC HATCHBACK $27,098.33 $317.52
88.00 2022 MINI HARDTOP 2 DOOR $28,416.67 $355.16
87.54 2022 MINI HARDTOP 4 DOOR $26,750.00 $345.93
87.11 2022 MAZDA MAZDA3 HATCHBACK $28,970.00 $387.72
* Average MSRP is the average of the MSRP of all the individual trim levels for each model, and includes all taxes, registration and average dealership fees. Based on 36-month lease, 12,000 miles per year, 720 credit score, customer cash = 5% of MSRP, Selling Price = MSRP
Source: Payment Value Index (PVI) ™, a trademark of Market Scan Information Systems, Inc.
Available through captive lender
Available through non-captive lender
Events:
■ Feb. 1: Jan. U.S. auto sales released
■ Feb. 10-11: Chicago Auto Show press previews show
■ March 10-13: 2022 NADA Show show
Earnings:
■ Jan. 21: Ally
■ Feb. 1: GM
■ Feb. 3: Ford
Jan. 9: SHIFT: Kristin Slanina 'stress tests' EV readiness on Charge Across America (Episode 131)
The managing director of last fall’s Charge Across America competition discusses the cross-country race, and what it reveals about the state of U.S. infrastructure at a time electric vehicle sales are proliferating.
LISTEN TO THE PODCAST >
Jan. 12: DAILY DRIVE podcast: A look at Ford's twin NACTOY wins, and a voter's perspective
Automotive News Ford reporter Michael Martinez discusses the automaker's dual 2022 NACTOY wins, and reporter Richard Truett, a NACTOY judge, talks about the vehicles that earned his vote.
LISTEN TO THE PODCAST >
Jan. 10: DAILY DRIVE podcast: A look back at 2021's sales races
Automotive News reporter Larry P. Vellequette talks through last year's sales numbers.
LISTEN TO THE PODCAST >
Jan. 16, 1948: The Ford F-Series debuts.
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