Liked the "penetration" aspect of the video and in particular the reference to eons of hunting game with arrows. Their killing power cannot be argued, though the wounding and follow up shot(s) required to dispatch a Village-worth of sustenance game is arguable.
Gotta go with O-mega on this one, the range of the "rainbow trajectory" 30-30 is limited and countless "long shots" at open plains game would be limited. Not every animal can be stalked, though I'll admit, most can.
The first round in the chamber of a lever action with tubular magazine, imo the 30-30's most popular rifle, can be a spitzer, which extends the rifle's effective range to (say) 250 yards, ymmv. Using a spitzer as the first round takes an ounce of forethought - for safety. There are hunter/shooters who can be counted on to be "that guy" overlooking safety. If ever the brain checks out for one second, sleepy, distracted, unintentional, whatever, loading a spitzer in a tubular magazine, regardless of the "urban myth" videos to the contrary, is foolhardy.