Bud Light No Longer America's No. 1 Beer

[Graybeard]

https://www.newsmax.com/finance/streettalk/bud-light-sales-modelo-transgender-marketing/2023/06/09/id/1122975/

Bud Light is no longer America’s top-selling beer following the backlash from its advertising campaign with transgender influencer Dylan Mulvaney, TheMessenger reports.

Year-over-year sales of Bud Light fell by 23% to $297 million in May, according to Circana data.

Modelo Especial, with $333 million in sales, overtook Bud Light to become America’s best-selling beer in May.

While Constellation Brands owns Modelo in the U.S., Bud Light parent, Anheuser Busch InBev, owns Modelo throughout the rest of the world.

Constellation CEO Bill Newlands said of the 15% increase in May sales and surpassing Bud Light that the ascendency happened “quicker than we had anticipated.”

“We thought that would take a little longer,” Newlands said. “We’ve been very fortunate that, that’s gone a little quicker than we had anticipated. But what a great position to be in on the beer side.”

Miller Light and Coors Light have also benefitted from consumers’ aversion to Bud Light’s tie-up with Mulvaney, with their market shares each increasing by 2% in the last five weeks, Cowen analyst Vivien Azer told CNBC.

Beverage industry consultants did not expect consumers’ Mulvaney backlash, which began April 1 with the debut of the campaign, to continue as long as it has. Some experts are now predicting that the damage to the Bud Light brand could be more permanent.

“Unless Bud Light starts to experience a serious course correction in terms of performance, which can only come from consumers finding their way back into the brand family, then that firm grip on the No. 1 rank by year-end loosens a bit more every week,” said Dave Williams, vice president of analytics and insights at Bump Williams Consulting.

Winning beer drinkers back over the summer months may prove critical for Anheuser Busch, Williams says.

“Companies invest a lot into being front and center and top of mind during this season, as there is only so much floor space to allocate, consumer money to spend and beer occasions to fulfill,” the beverage industry analyst says.

“If a brand misses those opportunities, then that is almost impossible to fully recover that lost potential over the balance of the calendar year,” Williams adds.

Modelo, meanwhile, is pouncing on its opportunity to expand sales this summer, with additional advertising and retail distribution, according to spokesperson Stephanie McGuane.

[DDZ]

I had just read that AB filed a lawsuit against Constellation Brands over something to do with their Medello beer.  I wish people would boycott all products made by AB. I know I'll never buy another AB beer of any kind. After all the CEO's knew the transvestite was being put on one of their beer brands, and signed off on it.

[Lloyd Smale]

i heard that modelo is now the best selling. question i have is when did it become #2? i would have about bet my house that miller light or regular bud would have been second and third behind bud light. i dont think ive ever seen anyone drink it when we were in a  bar or at someone's house. ive never been offered one by anyone. even the store shelves around here dont carry it. if you want it you need to go to a party store that has a big selection or some place like walmart. is this a regional thing with beer drinkers down south? or is it some fad with the liberal yuppies. i know for a fact its not here. i was in the local party store the other day. know the owner well. i asked him what hes seen since the bud light bs started. he said his bud light sales are down 60 percent. he said he still is seeing tourists buying some. he said he cant keep miller light on the shelf. he said the distributor cant give him more because every one wants more. he said he gets delivery's every two weeks and its gone in less then one week. he said labatts ligt and labatts and pabst and the brew pub beers sales are way up too but he didnt mention modelo and i didnt ask.

[Lloyd Smale]

I had just read that AB filed a lawsuit against Constellation Brands over something to do with their Medello beer.  I wish people would boycott all products made by AB. I know I'll never buy another AB beer of any kind. After all the CEO's knew the transvestite was being put on one of their beer brands, and signed off on it.

there lies the problem. unless your drinking beer from the brew pub down the street the profit off that can of beer you drink ends up in one of three places AB, miller or the russians. miller is just as woke as AB. while we were drinking our beers out fishing or at camp or sitting on the tail gate of our truck socialist quietly took over the beer industry. makes you wonder what other industries are being taken over and whos really behind all of this

[DDZ]

I had just read that AB filed a lawsuit against Constellation Brands over something to do with their Medello beer.  I wish people would boycott all products made by AB. I know I'll never buy another AB beer of any kind. After all the CEO's knew the transvestite was being put on one of their beer brands, and signed off on it.

there lies the problem. unless your drinking beer from the brew pub down the street the profit off that can of beer you drink ends up in one of three places AB, miller or the russians. miller is just as woke as AB. while we were drinking our beers out fishing or at camp or sitting on the tail gate of our truck socialist quietly took over the beer industry. makes you wonder what other industries are being taken over and whos really behind all of this

I'm sure we are unaware of where the money ends up in a lot of products we buy. So many big companies and corporations that have gone woke, and try to force an agenda.

[DDZ]

Cracker Barrel has joined the celebration of LGBTQ pride month.

https://www.americanthinker.com/blog/2023/06/cracker_barrel_just_told_bud_light_to_hold_my_beer.html

[Lloyd Smale]

kind of my point. it makes you wonder what other "good old boys" companys support the socialist agenda

I had just read that AB filed a lawsuit against Constellation Brands over something to do with their Medello beer.  I wish people would boycott all products made by AB. I know I'll never buy another AB beer of any kind. After all the CEO's knew the transvestite was being put on one of their beer brands, and signed off on it.

there lies the problem. unless your drinking beer from the brew pub down the street the profit off that can of beer you drink ends up in one of three places AB, miller or the russians. miller is just as woke as AB. while we were drinking our beers out fishing or at camp or sitting on the tail gate of our truck socialist quietly took over the beer industry. makes you wonder what other industries are being taken over and whos really behind all of this

I'm sure we are unaware of where the money ends up in a lot of products we buy. So many big companies and corporations that have gone woke, and try to force an agenda.

[gypsyman]

Only had a couple beers in the last 2 years, just doesn't taste the same since I had covid.(and no, didn't take the clot shot, feeling fine) But if I would go back to drinking beer, probably be Yuengling beer, out of Pa. Small family owned brewery, probably not available west of Ohio or maybe Indiana. Patriotic company and American owned.

[Mule 11]

Kinda sucks when you start researching the political bias of products you use. Find a product you like and find out they are funding the destruction of the U.S.A. These assholes should just stay out of the fray...