You DO get what you pay for with any of these scopes. It comes down to the fact that good precision optics are expensive, and there's no getting around that. Ask anybody who's ever looked through a Swarovski or Nightforce, they know what good optics look like! I use a Leupold 2x on my hunting barrel and a Burris 3-12X on my target pistol. The Leupold is pretty sweet, with good eye relief and clarity. Generally vaiable-power scopes don't have the eye relief and good light transmission of a fixed scope. Good optics reveal themselves in marginal conditions, low light, obstructions, long-distance, etc. For instance, you can't get a spotting scope that's decent for 300yds or greater for under $300, and there's lots of spotting scopes out there for under $300! I'ld say Nikon and Leupold pretty close to even, with Burris a step below, and all the other cheaper ones below that. There'll always be someone out there who's had a bad experience with this scope or that when it comes to production scopes, that doesn't mean every scope that comes out of the factory is bad. If you buy a cheap scope and it works for you in the conditions you shoot, great.