You likely didn't do anything wrong.
I used to be a big fan of Winchester brass, untill they started getting extremely sloppy with their quality control. Out of the last several batches of Winchester brass(in several calibers, pistol & rifle), I've had to chuck at least 20% of them after one firing. I also had to toss 7 cases out of 100 in the last bag of Winchester 223s I opened because the shoulders, or necks were split from the factory. That's rediculous, and I swore then, I'd never buy Winchester again.
I use only Starline in my straight walled, and Federal in my bottle necked now, with the exeption of my Hornets, which are loaded in Remington cases.