When Walmart originally ordered those scopes made for them, they were designed to sell at just under $150. Walmart and Simmons had a contractual disagreement and they parted ways leaving the ATV on the market for anyone to sell, big retailers snatched em up for some great bargains. Sierra Trading Post had em for a while at $75-$80 shipped and I got one of theirs, but they too are out now. I got one on Ebay once for $81 shipped and Elk Ridge now has some available on ebay, for a while, anyway. An RFC member tried to order an ATV from Natchez and was told they were out and would not likely get anymore. So, if you want one, Ebay is the only source at this time....
As far as Simmons ownership, Meade owns Simmons, Weaver and Redfield at this time, but the OEM for the ATV and WTC has always been Asia Optical as far as I've been able to ascertain, which is one of the big three non-euro OEMs along with Light Optical Works and Hakko...hence the Philippine origin.