So how much money _DO_ gun writers make? I mean, they are always recommending Leupold, Zeiss, Kahles, Swarovski, etc. Surely these guys are bringing down $200k+/year??? In all honesty, I have never figured out why these guys are recommending this or that knowing that a lot of these guys work hard for their money. I also know that advertising pay the publisher's bills but seriously, people can't afford to have $300+ scopes on every gun. I own everything from Bushnell to Leupold and I like most of them. Optics are definitely an area where you get what you pay for but I think you can have a happy medium as well. After all, my Bushnell Trophy on my Knight has killed more deer than that Zeiss still sitting on the sporting goods rack I couldn't afford.