Study: No-guns signs cause negative reactions, and not just among CHL-holdersAccording to a new academic study, and as reported in the Minneapolis-St. Paul Business Journal, no-guns signs have a negative emotional effect on whomever passes by -- employees and customers alike.
Stephen Morgan, Ph.D., an associate professor of psychology at Concordia University-St. Paul, told the newspaper he felt "weird and ill at ease" whenever he passed one of those signs. So he decided to find out whether other people felt the same way.
From the story:
Morgan conducted an experiment in which he added one of the signs to a building entrance, then asked students to rate the emotional value of a set of photographs of people's faces. He used some stock photographs that had been "validated" by researchers as showing a set range of emotions -- sad, angry, happy, etc. All things being equal, people rated those photographs the same way.
Morgan's test group -- those who did not walk by the "bans guns" sign -- rated the faces in the standard way.
But students who had walked by the sign rated the faces as "significantly more negative" than the test group. The angry faces were rated as more angry, the sad faces were rated as more sad, and the happy faces were rated as less happy.
Morgan said these negative ratings are a subtle measure of the emotions of persons taking the test. In psychology, it is called projection -- negative people interpret their environment in a negative way. That means that walking by these signs makes people feel bad, creating a less hospitable work environment, more prone to feelings of anger, frustration and resentment.
Ohio businesses now have all they need to support their decision to remove their discriminatory, unsafe and negative signs.
Law-enforcement officials confirm (and gun control extremists admit) that these signs do not deter criminals, burying any notion that customer or employee safety is enhanced with the posting of signs.
Ohio law provides legal immunity to businesses that allow concealed carry, negating any suggestion that there are insurance or liability concerns with allowing customers their right to bear arms for self-defense.
Ohio CHL-holders are already proving to be some of the most law-abiding citizens in who will ever darken the door of these businesses, and are likely the only customers who have endured fingerprinting and background checks.
This study now proves that even non-gun-owners are turned off by these signs, erasing any notion that only CHL-holders are disgusted to be greeted by these discriminatory signs at the door of a business.
Why would businesses that spend tens, hundreds, or even millions of dollars to create an inviting shopping environment, and a positive company image, ruin it all by posting no-guns signs on their doors?
NO WEAPONS ALLOWED - ATTENTION CRIMINALS: This is a Defense Free Crime Zone. All law abiding patrons of this establishment have been disarmed for your convienience.
http://www.ohioccw.org/modules.php?name=News&file=article&sid=2864*Note: Gee, why would the sudden realization that you have been stripped of your rights make anyone unhappy?
