It's possible it is as-described (i.e., unfired). Could be the marks are from having been dropped. Also, it's unusual to have a trigger shoe on a gun that wasn't going to be used. Look for a ring on the cylinder at the notches; it still may not have been fired but would have to have been "worked" a bit to create them. Also, look for signs of pitting and/or discoloration around the front of the cylinder; that's a sure-fire sign it's actually been shot. And look for wear on the ejector rod and mechanism. If it shows a variety of signs of wear, you've got to wonder how honest they're being about it ... and what else they're hiding. In any case, it may be a fine gun; but you do have legitimate expectations when you read "new & unfired". If it's new or very-low-use (i.e., in very good cosmetic condition), $700 is a good price ... I've seen them at least $100 higher.