I offer no name but suggestions. Newton is a small enough town that folks are not likely too not have need to remember the name right? where I am going with this thought is what is the thing you want them to know.
A snappy name may be important for a restaurant in Houston, Texas in order that I may remember it, in order that I could look it up in the white or yellow pages in order too make reservations or find the street address.
I live in a smallish town that is a suburb of Houston, about 50,000 pop. and I know the location of most places so that I can drive to them without a street address. If I want to call them I can 1) look up that name if I can remember it. 2) Look up that kind of service, lawnmowers, in the yellow pages and find the phone number.
By deduction, assuming a number of competitors, I would want a large ad, separate from the small alphabetically enumerated business', to draw attention to my business.
Assuming few competitors, a large ad and a name that would put my name close to the beginning of all ads referencing lawnmowers.
I guess what I am trying to say is I would keep it simple, easy to research, and the service good enough for folks to suggest you to their neighbor, if they could remember the name or not.
I am thinking of the name of MY lawnmower shop and cannot remember the EXACT name but I know it when I look it up--I also know where it is and I go there without an exact address because I get good service from them--over and above what I can expect from the big orange box, which is close also.
Blessings
