Thanks to everyone for your input thusfar.
I have some additional info that my help clarify my problem.
Please bear in mind that although i have reloaded ammo for years, I may not know the "official" names of the parts of the dies.
I have a two die set of Redding dies that I got from Fred Smith. I start out with a fresh, clean, new 30-30 brass from the bag. I run it through the die with the bullet seater, not the expander die. This necks it down to the 7mm size (or actually a bit smaller) and it's where I'm having the mis-alignment problem. I can turn the brass 1/4 turn or so and creep it down a bit more with every turn and that seems to keep the "bulge" centered. If I don't rotate it, it will leave it un-centered. I have tried aligning the shell holder towards where the bulge is and not pushing the case all the way to the back of the holder (held off about 1mm or so) and then the case has some lateral movement so that is can "self-center" and it does fine. It's just a bit inconvenient, I'm right handed and work the press with my right hand. With the case holder aligned this way, the entry is on the right side!
Steve P, you are right about the expander not being centered and as you turn it, it will "wobble" onto center. I saw this in the set when I first got them, emailed Redding and they mailed me another one without question.
Long story short- With the holder aligned where the case can move left to right allows the case to self center. If I align the holder opening to face me, it pulls it off center.
The head of the press is extremely stout; about 1 1/4 inch of solid cast iron. It's not flexing a bit (although my bench is...but it's only 1/2 inch press board)
The turret seems to "click" into position on every hole. I've tried moving the dies to a different hole, but no luck.
Travis