Skipper,
I don't buy that stuff either but when my kids were little and now grandkids that want to HELP the "old man" catch fish. It was my son-in-law's mother that gave me the Roland Martin's Helicopter lure kit for Christmas a few years ago. She gave one to my son-in-law, her husband, to me and a few others. Maybe they gave a good discount for bulk purchases. I got a Coors bottle crankbait(given to me by my last partner on the police force) and many others that has caused me to purchase a tackle box just for the "gimmick" lures, can't hurt the feelings of those that gave them to you. Lawdog