You are right, 50 cents a pop, with a cute little plastic box, is a rip off. But what are you gonna do, if you want the SST for example.
If you got 100 guys to get together and go on a buyer's strike, Hornady would say, f*** off.
And, you couldn't get 100 guys together in the first place.
I will tell you what is worse, PRbullets.
I know they give good results. I went over to that web site, I thought I should send those millionares $20 just for the "priveledge" of viewing the site. Their cheap bullets were $1 each, some of their bullets were $1.25 or more. This for a solid lead slug, no sabot.
Give me a break! I know they are good bullets, but they are not that good.
Cost to manufacture, probably 2 cents each.
If my vision hadn't gotten bad to where I need a scope, I would just be hunting with my beautiful home made Tennessee Mountain Rifle and patched round balls. Eight cents per ball, plus patch.
Never had a problem with killing a deer with a round ball.