If you decide on what you really like, it pays to keep checking prices for that particular model on Ebay. I really wanted (but couldn't really afford) a pair of Pentax 8X43s that retail for $699. The best price from reputable dealers on the web I found to be $599-$598. Looking on Ebay, one of about the only two honest NY camera discount outlets left that haven't been taken over by foreign rip-off artists, was offering them at a "Buy it now" price of $444 including shipping. On their own website they were listed for $599 discount price, so I was skeptical until I opened the box---the real thing, brand new, never opened box, US warranty, I'm still trying to figure that deal out. After all I learned from the Optics Zone and especially Optics Planet's forums, I felt guilty not buying from either of them, but I sure couldn't pass up a price like that. So it pays to keep check'in!